VP of Product Design & Strategy · Melbourne
Josh
Dyson
Strategic design leader. Creative problem solver. Building future-focused digital products at the intersection of vision and execution.
VP of Product Design & Strategy · Melbourne
Strategic design leader. Creative problem solver. Building future-focused digital products at the intersection of vision and execution.
I'm a digital product strategist and design leader who believes the best products eliminate confusion from the world, not add to it. My work lives at the intersection of future-focused vision and the disciplined execution required to realise it.
Over 12 years across media, marketplace technology, and enterprise SaaS, I've led teams from concept through to shipped product, building design systems, shaping strategy at board level, and cultivating cultures where great work happens at scale. From redesigning SuperCoach for News Corp to leading product design at Marketplacer, I've worked on products that reach millions.
Right now I'm deeply focused on how AI is reshaping digital product design, not as a novelty, but as a fundamental shift in how we build, research, and deliver experiences. Whether it's untangling a complex user journey, integrating AI meaningfully into a product, or aligning stakeholders on a multi-year roadmap, I bring the same creative rigour to every problem.
Where I do my best work
Where I've spent my time
Leading product design and strategy for one of Australia's leading marketplace technology platforms, operating globally across enterprise clients. Shaping long-term product vision at board level, building design systems infrastructure from the ground up, and developing a high-performance design function through significant company scale.
Senior UX and design practitioner responsible for all sport digital products across News Corp's national network: Herald Sun, Daily Telegraph, and News.com.au. Led the full redesign of the SuperCoach Fantasy platform, built market-leading match centres for AFL, NRL, Cricket, and Football, and pioneered a wagering integration that created significant new revenue for the business.
Spent the majority of this tenure seconded out as a UX and design consultant on major client initiatives, including a large-scale fitness and meal planning app, and an integrated digital auditions platform and automated workflow system for Universal Studios Japan.
Led an internal design team delivering UX and UI across a range of digital products, including Samsung Music Hub and music platforms for Coca-Cola and Universal.
Portfolio
Case Studies
Covering work across marketplace platforms, consumer media products, design systems, AI integration, and product strategy, spanning 20+ years of creative and digital practice.
Whether you're looking for a strategic design partner, exploring a consulting engagement, or just want to connect, I'd love to hear from you.